TAO Group Hospitality
How we helped one of the world's largest hospitality groups increase event inquiries by 32% and reduce site visit reliance by 40% with interactive 360-degree virtual tours.
About TAO Group Hospitality
TAO Group Hospitality is one of the largest restaurant and nightlife groups in the world, operating iconic venues across New York City, Las Vegas, Los Angeles, Chicago, and Sydney. Their portfolio includes Marquee, LAVO, Beauty & Essex, and TAO restaurants.
Liquid Pixel holds preferred vendor status with TAO Group, delivering virtual tour experiences across their flagship properties.
Selling a Multi-Level Experience Through a Screen
Out-of-state corporate event planners struggled to understand the multi-level scale and VIP configurations of Marquee NYC through standard photos alone.
PDF floor plans and static galleries failed to communicate the energy, scale, and spatial layout that makes Marquee a premier event destination. Corporate planners were requiring costly in-person site visits before committing to bookings.
TAO Group needed a digital solution that could close deals remotely -- especially for out-of-state and international clients.
A Fully Interactive Virtual Walkthrough
We built a fully interactive 360-degree virtual walkthrough of Marquee New York with 45 custom hotspots detailing A/V capabilities, capacity limits, VIP table layouts, and bottle service configurations.
Event planners can now walk the entire venue from their laptop -- floor by floor, section by section -- clicking into detailed overlays for capacity, pricing tiers, and technical specifications. The tour is embedded directly into TAO Group's event inquiry workflow.
The Impact
Corporate event planners who explored the virtual tour were significantly more likely to submit inquiry forms compared to those viewing static galleries.
Out-of-state planners began booking without requiring in-person walkthroughs, saving time and overhead for the TAO Group events team.
Want Results Like These?
Let's talk about how a virtual tour can transform your venue's booking pipeline.